Utilising artificial intelligence to investigate the relevance of customer benefits
Year of publication: |
2023
|
---|---|
Authors: | Braumandl, Adrian ; Ponnraj, Alex ; Brückel, Julian ; Bause, Katharina ; Albers, Albert |
Published in: |
International journal of innovation management : IJIM. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 2027717-9. - Vol. 27.2023, 5, Art.-No. 2340006, p. 1-16
|
Subject: | Artificial intelligence | battery electric vehicle | customer benefits | customer needs | innovation | neural network | product development | product profile | sales prediction | Künstliche Intelligenz | Innovation | Neuronale Netze | Neural networks | Beziehungsmarketing | Relationship marketing | Elektrofahrzeug | Electric vehicle | Produktentwicklung | New product development |
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