Validation of a design orientation scale in the trade and tourism sectors and assessment of its impact on firms' performance
Year of publication: |
2024
|
---|---|
Authors: | Cantó-Primo, Mónica ; Gil Saura, Irene ; Frasquet Deltoro, Marta |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 18.2024, 1, p. 81-100
|
Subject: | Competitive advantage | Design orientation | Differentiation | Marketing design integration | Wettbewerbsvorteil | Produktgestaltung | Product design | Unternehmenserfolg | Firm performance |
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