Vertically versus horizontally differentiated information disclosure in travel live streams : the role of sensory imagery
Year of publication: |
2023
|
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Authors: | Sun, Jin ; Yang, Jingshu ; Wang, Yonggui |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 3, p. 353-373
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Subject: | ANOVA | Asymmetric information disclosure | Heterogeneity | Live streams | Multimethod | Physical presence | Sensory imagery | Structural equation modeling | Tourism | Vertical attributes | Visit intention | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Asymmetrische Information | Asymmetric information | Tourismus | Urlaubsverhalten | Holiday behaviour |
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