Vingt ans de recherches empiriques en marketing sur la performance des relations client-fournisseur

This paper proposes a review of empirical research in marketing on the performance of buyer-supplier relationships for the last twenty years. The authors develop the theoretical models of the studies and analyse their results along four dimensions: economic performance, harmonious cooperation, satisfaction and evolution of the relationship. The analysis highlights the importance of relational issues and their positive influence on the performance of buyer-supplier relationships.

MoreLess

Year of publication:	2005
Authors:	Nogatchewsky, Gwenaëlle ; Donada, Carole
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	Performance of relationships \| Interaction marketing \| Marketing channel \| Buy-supplier relationships \| Literature review \| Performance des relations \| Courant interactionniste \| Canal marketing \| Relations clients-fournisseurs \| Revue de littérature

Check Google Scholar |

More access options

In German libraries (KVK)

I need help

More details

Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Notes:	Published in Recherche et applications en marketing, 2005, Vol. 20, no. 4. pp. 71-96.Length: 25 pages
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011072632