Virtual Co-Creation with Customers in the Early Stages of New Product Development
Year of publication: |
2017
|
---|---|
Authors: | Ernst, Holger |
Other Persons: | Hoyer, Wayne (contributor) ; Krafft, Manfred (contributor) ; Soll, Jan-Henrik (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Produktentwicklung | New product development | Innovation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (45 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 16, 2017 erstellt |
Other identifiers: | 10.2139/ssrn.3053800 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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