Volunteer omnichannel behavior in nonprofit organizations : key antecedents and implications for management
Year of publication: |
2023
|
---|---|
Authors: | Mato-Santiso, Vanessa ; Rey-García, Marta ; Sanzo-Pérez, María José |
Published in: |
Nonprofit management & leadership. - Hoboken, NJ : Wiley, ISSN 1542-7854, ZDB-ID 2069718-1. - Vol. 34.2023, 2, p. 433-463
|
Subject: | nonprofit organizations (NPOs) | nonprofit-volunteer relationship marketing | offline and online channels | omnichannel behavior | volunteer management | Nonprofit-Organisation | Nonprofit organization | Ehrenamtliche Arbeit | Voluntary work | Beziehungsmarketing | Relationship marketing | Nonprofit-Marketing | Nonprofit marketing | Vertriebsweg | Distribution channel | Nonprofit-Management | Nonprofit management |
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