Walking the managerial tightrope : top management involvement in product innovation projects
Year of publication: |
2024
|
---|---|
Authors: | Felekoglu, Burcu ; Durmusoglu, Serdar S. ; Maier, Anja M. ; Moultrie, James |
Published in: |
European journal of innovation management. - Bingley : Emerald, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 27.2024, 3, p. 742-774
|
Subject: | New product development project | Organic communication | Personal relevance | Top management involvement | Führungskräfte | Managers | Innovationsmanagement | Innovation management | Projektmanagement | Project management | Produktentwicklung | New product development | Innovation |
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