Web analytics applications, opportunities and challenges to online retail in India
Year of publication: |
2022
|
---|---|
Authors: | Kumar, Vikas ; Ayodeji, Ogunmola Gabriel |
Published in: |
International journal of services and operations management : IJSOM. - Genève : Inderscience Enterprises, ISSN 1744-2389, ZDB-ID 2205101-6. - Vol. 41.2022, 4, p. 463-485
|
Subject: | big data | business intelligence | e-commerce | India | online retail | online shopping | web analytics | Data Mining | Data mining | Indien | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Online-Marketing | Internet marketing | Big Data | Big data | Social Web | Social web | Webanalyse | Web analytics | Konsumentenverhalten | Consumer behaviour | Website |
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