What can satisfy customers in servitization? : service or goods innovation
Year of publication: |
2023
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Authors: | Xiao, Xiaohong ; Zhou, Chengxu ; Mao, Hongyi |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 10, p. 2030-2046
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Subject: | Customer satisfaction | Environmental turbulence | Goods innovation | Marketing intensity | Service innovation | Servitization | Kundenzufriedenheit | Innovation | Leistungsbündel | Bundling strategy | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Unternehmensdienstleistung | Business services | Dienstleistungssektor | Service industry |
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Morgan, Todd, (2019)
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