What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers
Year of publication: |
2021
|
---|---|
Authors: | Damberg, Svenja ; Schwaiger, Manfred ; Ringle, Christian M. |
Published in: |
Journal of Marketing Analytics. - London : Palgrave Macmillan UK, ISSN 2050-3326. - Vol. 10.2021, 1, p. 3-18
|
Publisher: |
London : Palgrave Macmillan UK |
Subject: | Corporate reputation | Customer loyalty | Customer satisfaction | Mediation | Partial least squares | PLS-SEM | Relational trust | Structural equation modeling |
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