When does a supplier tolerate resellers' opportunistic behaviors? : transaction benefit and cost perspectives
Year of publication: |
2023
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Authors: | Lee, Youngsu |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 5, p. 1101-1115
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Subject: | Marketing program creativity | New product creativity | Opportunistic behaviors | Opportunity cost | Performance ambiguity | Tolerance | Kreativität | Creativity | Produktentwicklung | New product development | Lieferantenmanagement | Supplier relationship management | Opportunismus | Opportunism |
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