When less is more : the downside of customer knowledge sharing in new product development teams
Year of publication: |
2020
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Authors: | Tang, Yihui ; Marinova, Detelina |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 2, p. 288-307
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Subject: | New product development | NPD | B2B | Customer knowledge | Knowledge sharing | Shared knowledge | Socio-cognitive theory | Team | Diagnostic | Produktentwicklung | Wissenstransfer | Knowledge transfer | Arbeitsgruppe | Wissensmanagement | Knowledge management | Innovation | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management |
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