When market research may hinder the development of discontinuous new products
Year of publication: |
2015
|
---|---|
Authors: | Trott, Paul |
Published in: |
Innovation of strategic reflexivity. - London [u. a.] : Routledge, ISBN 978-1-138-87940-9. - 2015, p. 112-124
|
Subject: | Produktentwicklung | New product development | Marktforschung | Market research | Gewinnprognose | Earnings announcement |
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