Why purchase generic medicine? : a theory of planned behavior perspective
Year of publication: |
2024
|
---|---|
Authors: | Malathi, A. ; Jasim, K. Mohamed |
Published in: |
Global business and organizational excellence : GBOE. - Hoboken, NJ : Wiley, ISSN 1932-2062, ZDB-ID 2322782-5. - Vol. 43.2024, 2, p. 122-137
|
Subject: | behavioral intention | generic drugs | health and economic benefits | structural equation modeling | theory of planned behavior | Verbrauchereinstellung | Consumer attitudes | Generika | Generic drugs | Arzneimittel | Pharmaceuticals | Konsumentenverhalten | Consumer behaviour |
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