Will artificial intelligence undermine the effects of guanxi on relationship performance? : evidence from China's banking industry
Year of publication: |
2024
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Authors: | Liu, Paul C. Y. ; Wang, Weisha ; Wang, Zi ; Yang, Ying |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 116.2024, p. 12-25
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Subject: | Artificial intelligence | B2B engagement | Guanxi | Perceived ease of use | Perceived usefulness | Relationship performance | Künstliche Intelligenz | China | Soziales Netzwerk | Social network | Bank | Lieferantenmanagement | Supplier relationship management | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing |
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