Winning at new products : creating value through innovation

Robert G. Cooper

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover

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Year of publication:	c2011 ; 4. ed.
Other Persons:	Cooper, Robert G. (contributor)
Publisher:	New York, NY : Basic Books
Subject:	Produktentwicklung \| New product development \| Innovationsmanagement \| Innovation management \| Erfolgsfaktor \| Success factor \| Produktinnovation \| Produkteinführung
Description of contents:	Table of Contents [gbv.de]

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Extent:	XV, 391 S. graph. Darst. 24 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Auf dem Umschlag: "Completely revised and updated fourth edition"
ISBN:	0-465-02578-1 ; 978-0-465-02578-7 ; 978-0-465-02584-8 ; 0-465-02584-6
Classification:	Marketing ; Forschung und Entwicklung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013489882