Worried about digital footprint? : attitudes toward online behavioural advertising with the AdChoices icon
Year of publication: |
2022
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Authors: | An, Soontae ; Kang, Hannah |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 16.2022, 3, p. 297-316
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Subject: | AdChoices icon | OBA | online behavioural advertising | privacy concerns | self-regulation | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbung | Advertising | Datenschutz | Data protection | Online-Handel | Online retailing | Werbewirkung | Advertising effects |
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