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International journal of market research
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Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary
;
Harrison, Dana E.
;
Hair, Joseph F.
- In:
International journal of market research
63
(
2021
)
6
,
pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
Saved in:
2
Using examples to increase recall in self-administered
questionnaires
Phillips, Joan M.
- In:
International journal of market research
63
(
2021
)
6
,
pp. 738-753
Persistent link: https://www.econbiz.de/10012794284
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