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~isPartOf:"Journal of business research : JBR"
~subject:"Markenführung"
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Search: subject:"Innovation"
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Markenführung
Innovation
707
Innovation management
424
Innovationsmanagement
423
New product development
136
Produktentwicklung
136
Customer integration
130
Kundenintegration
129
Consumer behaviour
125
Konsumentenverhalten
125
Firm performance
119
Unternehmenserfolg
119
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112
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102
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102
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93
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85
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56
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55
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54
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54
Brand management
52
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52
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52
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Foroudi, Pantea
3
Gupta, Suraksha
3
Black, Iain
2
Hajli, Nick
2
Harrigan, Paul
2
Kastanakis, Minas
2
Ko, Eunju
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Richard, Marie-Odile
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1
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1
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Journal of business research : JBR
The journal of brand management : an international journal
21
The journal of product & brand management
16
Journal of retailing and consumer services
11
SpringerLink / Bücher
11
Springer Proceedings in Business and Economics
10
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of hospitality management
7
International journal of contemporary hospitality management
6
Journal of marketing management : MM
6
Marketing intelligence & planning
6
Technological forecasting & social change : an international journal
6
Journal of fashion marketing and management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of promotion management : innovations in planning and applied research
5
Springer eBook Collection
5
The journal of services marketing
5
The service industries journal
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
International journal of internet marketing and advertising : IJIMA
4
Journal of internet commerce
4
Journal of strategic marketing
4
AMS review : official publication of the Academy of Marketing Science
3
Asia Pacific journal of marketing and logistics
3
Business horizons
3
European journal of marketing : EJM
3
International journal of business innovation and research : IJBIR
3
International journal of innovation management
3
Journal of hospitality marketing & management
3
Journal of marketing communications
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of asset management
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Asian business & management
2
Economic research
2
European journal of innovation management
2
IEEE transactions on engineering management : EM
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ECONIS (ZBW)
52
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52
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1
The virtuous circle between green product
innovation
and performance : the role of financial constraint and corporate brand
Rahman, Mahabubur
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468649
Saved in:
2
The effect of sustainable product
innovation
on the consumer-luxury brand relationship : the role of past identity salience
Hemonnet-Goujot, Aurélie
;
Kessous, Aurélie
;
Magnoni, Fanny
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1513-1524
Persistent link: https://www.econbiz.de/10013194474
Saved in:
3
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
4
Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van
;
Risselada, Hans
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
Saved in:
5
How less congruent new products drive brand engagement : the role of curiosity
Gerrath, Maximilian H. E. E.
;
Biraglia, Alessandro
- In:
Journal of business research : JBR
127
(
2021
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
Saved in:
6
Understanding the interplay between brand and
innovation
orientation : evidence from emerging multinationals
Andonova, Veneta
;
Losada-Otálora, Mauricio
- In:
Journal of business research : JBR
119
(
2020
),
pp. 540-552
Persistent link: https://www.econbiz.de/10012417042
Saved in:
7
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
8
Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon
;
Moradi, Masoud
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
Saved in:
9
Transitional space and new forms of value co-creation in online brand communities
Skandalis, Alexandros
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490637
Saved in:
10
Flag up! – Flagship products as important drivers of perceived brand innovativeness
Hubert, Marco
;
Florack, Arnd
;
Gattringer, Rafael
; …
- In:
Journal of business research : JBR
71
(
2017
),
pp. 154-163
Persistent link: https://www.econbiz.de/10011622539
Saved in:
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