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~person:"Catuogno, Simona"
~person:"Jain, Varsha"
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Advertising effects
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Alignment
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Catuogno, Simona
Jain, Varsha
Roy, Subhadip
5
Aloini, Davide
2
Behl, Abhishek
2
Cho, Heetae
2
Dulmin, Riccardo
2
Ghosh, Deviprasad
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Jayawardena, Nirma Sadamali
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Liu, Weihua
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Corporate governance : the international journal for effective board performance
1
Health marketing quarterly
1
International journal of management concepts and philosophy : IJMCP
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
2
Alignment vs rent-extraction effects of stock options : a
conceptual
model
Catuogno, Simona
;
Saggese, Sara
;
Sarto, Fabrizia
- In:
Corporate governance : the international journal for …
16
(
2016
)
4
,
pp. 693-708
Persistent link: https://www.econbiz.de/10011616298
Saved in:
3
Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha
;
Roy, Subhadip
;
Damle, Neha
;
Jagani, Kyati
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
Saved in:
4
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
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