Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Year of publication: |
July-September 2016
|
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Authors: | Jain, Varsha ; Roy, Subhadip ; Damle, Neha ; Jagani, Kyati |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 33.2016, 3, p. 239-254
|
Subject: | Conceptual model | in-depth interviews | India | integrated marketing communication | multi-stakeholders | nutraceuticals | Indien | Stakeholder | Marketingmanagement | Marketing management | Kommunikation | Communication |
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