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~subject:"Brand management"
~subject:"Innovation adoption"
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1
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
2
The mediation model of learning organization, technology acceptance and service innovation, part I
Kalıpçı, Mehmet Bahadır
- In:
The learning organization : TLO ; an international journal
30
(
2023
)
6
,
pp. 777-794
Persistent link: https://www.econbiz.de/10014487141
Saved in:
3
The spectrum of blockchain adoption for developing business model innovation
Purusottama, Ambara
;
Simatupang, Togar Mangihut
; …
- In:
Business process management journal
28
(
2022
)
3
,
pp. 834-855
Persistent link: https://www.econbiz.de/10013380760
Saved in:
4
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
5
How to bridge the boundary? : determinants of inter-organizational social software usage
Steinhueser, Melanie
;
Richter, Alexander
;
Smolnik, Stefan
- In:
Electronic markets : the international journal on …
25
(
2015
)
4
,
pp. 267-281
Persistent link: https://www.econbiz.de/10011553020
Saved in:
6
Branding athletes: Exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen
- In:
Sport Management Review
17
(
2014
)
2
,
pp. 97-106
conceptualized. A
conceptual
model
of athlete brand image (MABI) is developed incorporating three key dimensions: athletic …
Persistent link: https://www.econbiz.de/10010777000
Saved in:
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