Branding athletes: Exploration and conceptualization of athlete brand image
Year of publication: |
2014
|
---|---|
Authors: | Arai, Akiko ; Ko, Yong Jae ; Ross, Stephen |
Published in: |
Sport Management Review. - Elsevier, ISSN 1441-3523. - Vol. 17.2014, 2, p. 97-106
|
Publisher: |
Elsevier |
Subject: | Athlete | Brand management | Brand image | Conceptual model |
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