Branding athletes : exploration and conceptualization of athlete brand image
Year of publication: |
2014
|
---|---|
Authors: | Arai, Akiko ; Ko, Yong Jae ; Ross, Stephen A. |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 17.2014, 2, p. 97-106
|
Subject: | Athlete | Brand management | Brand image | Conceptual model | Markenführung | Markenimage | Sportler | Athletes | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Hochschule | Higher education institution |
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