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~isPartOf:"Creativity and innovation management"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Business-to-business marketing"
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Search: subject:"Innovation"
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Business-to-business marketing
Innovation
498
Innovation management
434
Innovationsmanagement
434
New product development
194
Produktentwicklung
194
Business network
108
Unternehmensnetzwerk
108
Lieferantenmanagement
106
Supplier relationship management
106
Customer integration
91
Kundenintegration
91
Inter-firm cooperation
75
Unternehmenskooperation
75
Creativity
74
Kreativität
74
B-to-B-Marketing
69
Knowledge transfer
68
Wissenstransfer
68
Firm performance
66
Unternehmenserfolg
65
Betriebliche Wertschöpfung
64
Value creation
64
Marketing management
63
Marketingmanagement
63
Beziehungsmarketing
61
Relationship marketing
61
Knowledge management
53
Wissensmanagement
53
Open innovation
51
Learning organization
49
Lernende Organisation
49
Forschungskooperation
47
Research collaboration
47
KMU
46
SME
46
Business model
45
Geschäftsmodell
45
Resource-based view
45
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45
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70
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Lacka, Ewelina
3
Baumann, Jasmin
2
Chan, Hing Kai
2
Hollebeek, Linda D.
2
Kowalkowski, Christian
2
Swani, Kunal
2
Wang, Xiaojun
2
Wang, Yichuan
2
Aarikka-Stenroos, Leena
1
Acar, Oguz Ali
1
Akter, Shahriar
1
Al-Husan, Faten Baddar
1
AlHussan, Fawaz Baddar
1
Apostolidis, Chrysostomos
1
Appio, Francesco Paolo
1
Babu, Mujahid Mohiuddin
1
Bag, Surajit
1
Baltas, George
1
Batt, Peter
1
Beverland, Michael B.
1
Biemans, Wim G.
1
Biggemann, Sergio
1
Brege, Staffan
1
Breidbach, Christoph F.
1
Brink, Tove
1
Brown, David M.
1
Cabiddu, Francesca
1
Calantone, Roger J.
1
Campbell, Colin L.
1
Cankurtaran, Pinar
1
Carmona-Lavado, Antonio
1
Chai, Linlin
1
Chirumalla, Koteshwar
1
Chong, Alain Yee Loong
1
Chowdhury, Ilma Nur
1
Christodoulides, George
1
Chung, Henry F. L.
1
Clauß, Thomas
1
Crisafulli, Benedetta
1
Dass, Mayukh
1
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Creativity and innovation management
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
39
Journal of business-to-business marketing
14
Journal of business research : JBR
11
Research
9
SpringerLink / Bücher
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Innovation in pricing : contemporary theories and best practices
4
Springer eBook Collection
4
European journal of marketing
3
Journal of marketing
3
Journal of marketing management : MM
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business-to-Business-Marketing
2
California management review
2
Customer engagement marketing
2
ERIM report series research in management
2
Handbook of business-to-business marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Interaktives Marketing
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of innovation management
2
International journal of technology management : IJTM
2
International journal of technology marketing : IJTMkt
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research
2
Journal of the Academy of Marketing Science
2
Kontakt & Studium
2
Markt- und Unternehmensentwicklung / Markets and Organisations
2
Markt- und Unternehmensentwicklung Markets and Organisations
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
The Oxford handbook of strategic sales and sales management
2
The journal of personal selling & sales management : JPSSM
2
Administrative Sciences : open access journal
1
Applied marketing science / Angewandte Marketingforschung
1
Asia Pacific business review
1
Beiträge zum Innovationsmarketing
1
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ECONIS (ZBW)
70
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70
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date (oldest first)
1
Exploring how to develop data-driven
innovation
capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
2
Innovation
ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
3
Capabilities for data-driven
innovation
in B2B industrial companies
Eriksson, Taina
;
Heikkilä, Marikka
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 158-172
Persistent link: https://www.econbiz.de/10014368360
Saved in:
4
Crisis induced CSR
innovation
: CSR implementation in B2B firms before and after COVID-19
Magrizos, Solon
;
Harris, Lloyd C.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 44-56
Persistent link: https://www.econbiz.de/10014454775
Saved in:
5
AI-based
innovation
in B2B marketing : an interdisciplinary framework incorporating academic and practitioner perspectives
Petrescu, Maria
;
Krishen, Anjala S.
;
Kachen, Sheen
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 61-72
Persistent link: https://www.econbiz.de/10013255691
Saved in:
6
Examining supplier, buyer, and customer triads : the critical role of conflict in interaction processes and product/service innovations
Fletcher-Chen, Chavi Chi-Yun
;
Sharma, Arun
;
Rangarajan, Deva
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 337-352
Persistent link: https://www.econbiz.de/10014230619
Saved in:
7
Customer engagement design in industrial
innovation
Hollebeek, Linda D.
;
Keeling, Debbie I.
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Saved in:
8
Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed
;
Naudé, Peter
;
Smith, Paul
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
Saved in:
9
How to build an AI climate-driven service analytics capability for
innovation
and performance in industrial markets?
Akter, Shahriar
;
Wamba, Samuel Fosso
;
Mariani, Marcello M.
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 258-273
Persistent link: https://www.econbiz.de/10013206336
Saved in:
10
Can cooperation drive the success of suppliers in B2B crowdsourcing
innovation
projects? : a large scale data perspective
Zhang, Xi
;
Duan, Keran
;
Zhao, Hongke
;
Zhao, Yuqing
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 570-580
Persistent link: https://www.econbiz.de/10012372717
Saved in:
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