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~isPartOf:"European journal of marketing"
~person:"Rahman, Zillur"
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Brand hate : a
literature
review
and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
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