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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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New product development
78
Produktentwicklung
78
Innovation
47
Theorie
17
Theory
17
Innovation management
16
Innovationsmanagement
16
Innovation diffusion
14
Innovationsdiffusion
14
Consumer behaviour
11
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11
Product design
11
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11
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10
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Spieltheorie
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7
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Avagyan, Vardan
3
Kort, Peter M.
3
Stremersch, Stefan
3
Croux, Christophe
2
Dawid, Herbert
2
Esteban-Bravo, Mercedes
2
Hafezi, Maryam
2
Homburg, Christian
2
Jonnalagedda, Sreelata
2
Kopel, Michael
2
Lin, Jun
2
Saranga, Haritha
2
Steenkamp, Jan-Benedict E. M.
2
Vidal-Sanz, Jose M.
2
Zolfagharinia, Hossein
2
Özer, Özalp
2
Ahmadi, Reza H.
1
Alavi, Sascha
1
Andritsos, Dimitros A.
1
Aref, Samin
1
Aribarg, Anocha
1
Ariely, Dan
1
Arts, Joep W. C.
1
Arunachalam S
1
Atakan, S. Sinem
1
Azaron, Amir
1
Bagozzi, Richard P.
1
Banerjee, Sumitro
1
Boute, Robert N.
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Broeckhuizen, Thijs L. J.
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1
Chan, Ya-Lan
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1
Chattopadhyay, Amitava
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1
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European journal of operational research : EJOR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of product innovation management : an international publication of the Product Development & Management Association
360
Journal of business research : JBR
192
International journal of innovation management
157
International journal of product development : IJPD
150
Industrial marketing management : the international journal for industrial and high-tech firms
145
SpringerLink / Bücher
129
International journal of production research
127
IEEE transactions on engineering management : EM
119
International journal of production economics
108
Technovation : the international journal of technological innovation, entrepreneurship and technology management
92
Technological forecasting & social change : an international journal
83
Research policy : policy, management and economic studies of science, technology and innovation
78
Management Science
77
R & D management
72
International journal of innovation and technology management
66
Journal of engineering and technology management : JET-M
65
International journal of technology management : IJTM
61
Management science : journal of the Institute for Operations Research and the Management Sciences
57
The journal of business & industrial marketing
57
International journal of product lifecycle management : IJPLM
53
Research technology management : RTM
52
Creativity and innovation management
50
Technology analysis & strategic management
49
Research
40
European journal of innovation management : EJIM
38
Faculty & research / Insead : working paper series
38
International Journal of Innovation Management (ijim)
38
Journal of open innovation : technology, market, and complexity
38
International journal of project management : the journal of The International Project Management Association
37
Journal of marketing
37
International journal of technology marketing : IJTMkt
36
Journal of the Academy of Marketing Science
36
European journal of innovation management
35
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
35
Springer eBook Collection
35
International journal of business innovation and research
34
Production and operations management : an international journal of the Production and Operations Management Society
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
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1
How much is enough? : government subsidies in supporting green
product
development
Zolfagharinia, Hossein
;
Zangiabadi, Maryam
;
Hafezi, Maryam
- In:
European journal of operational research : EJOR
309
(
2023
)
3
,
pp. 1316-1333
Persistent link: https://www.econbiz.de/10014435015
Saved in:
2
Together we stand? : co-opetition for the development of green products
Hafezi, Maryam
;
Zhao, Xuan
;
Zolfagharinia, Hossein
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1417-1438
Persistent link: https://www.econbiz.de/10014279829
Saved in:
3
Integration of development and advertising strategies for multi-attribute products under competition
Yan, Yingchen
;
Zhao, Qiu Hong
;
Qin, Zhongfeng
;
Sun, Gaoji
- In:
European journal of operational research : EJOR
300
(
2022
)
2
,
pp. 490-503
Persistent link: https://www.econbiz.de/10013207270
Saved in:
4
Dimensions of brand-extension fit
Deng, Qian
;
Messinger, Paul R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 764-787
Persistent link: https://www.econbiz.de/10013399607
Saved in:
5
Integrating efforts for
product
development
and market penetration
Demirci, Ece Zeliha
;
Erkip, Nesim
- In:
European journal of operational research : EJOR
312
(
2024
)
3
,
pp. 927-937
Persistent link: https://www.econbiz.de/10014456447
Saved in:
6
Product innovation in a supply chain with information asymmetry : is more private information always worse?
Ni, Jian
;
Xu, Yue
;
Shi, Jia
;
Li, Jiali
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 229-240
Persistent link: https://www.econbiz.de/10014456848
Saved in:
7
Dynamic investment strategies and leadership in product innovation
Dawid, Herbert
;
Keoula, Michel Y.
;
Kopel, Michael
; …
- In:
European journal of operational research : EJOR
306
(
2023
)
1
,
pp. 431-447
Persistent link: https://www.econbiz.de/10014278021
Saved in:
8
Green
product
development
under competition : A study of the fashion apparel industry
Guo, Shu
;
Choi, Tsan-Ming
;
Shen, Bin
- In:
European journal of operational research : EJOR
280
(
2020
)
2
,
pp. 523-538
Persistent link: https://www.econbiz.de/10012132429
Saved in:
9
Collaborative
product
development
: managing supplier incentives for key component testing
Shalpegin, Timofey
- In:
European journal of operational research : EJOR
285
(
2020
)
2
,
pp. 553-565
Persistent link: https://www.econbiz.de/10012239620
Saved in:
10
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
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