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~isPartOf:"Future Business Journal"
~subject:"Markenimage"
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Emotional intelligence and consumer decision-making styles : the mediating role of brand trust and brand loyalty
Kankam, George
;
Charnor, Isaac Tetteh
- In:
Future Business Journal
9
(
2023
),
pp. 1-11
using cross-sectional survey data. We use confirmatory factor analysis and
structural
equation
modeling
to analyze the data …
Persistent link: https://www.econbiz.de/10014381358
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