Emotional intelligence and consumer decision-making styles : the mediating role of brand trust and brand loyalty
Year of publication: |
2023
|
---|---|
Authors: | Kankam, George ; Charnor, Isaac Tetteh |
Published in: |
Future Business Journal. - New York, NY : Springer Nature, ISSN 2314-7210, ZDB-ID 2837528-2. - Vol. 9.2023, Art.-No. 57, p. 1-11
|
Subject: | Emotions | Brand trust | Brand loyalty | Mediation | Structural equation modeling | Decision-making | Emotion | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Markenführung | Brand management | Strukturgleichungsmodell | Structural equation model | Beziehungsmarketing | Relationship marketing | Intelligenz | Intelligence | Markentreue | Geschlecht | Gender | Markenartikel | Brand | Markenimage | Brand image |
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