Product development and customer loyalty : the mediating role of visual branding
Year of publication: |
2022
|
---|---|
Authors: | Kankam, George ; Aryeetey, Henry Okai ; Adubah, Daniel Ato |
Published in: |
Journal of business and economic analysis : (JBEA). - Singapore : World Scientific Publishing Co Pte Ltd, ISSN 2618-0324, ZDB-ID 3129506-X. - Vol. 5.2022, 3, p. 301-318
|
Subject: | Customer loyalty | confirmatory factor analysis | structural equation modeling | productdevelopment | customer satisfaction | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Faktorenanalyse | Factor analysis | Markenführung | Brand management | Kundenbindung | Customer retention |
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