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~isPartOf:"Handbook of research on new product development"
~person:"Cooper, Robert G."
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Handbook of research on new product development
Research technology management : RTM
5
Industrial marketing management : the international journal for industrial and high-tech firms
2
Research-technology management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Handbook of business-to-business marketing
1
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ECONIS (ZBW)
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Best practices and success drivers in new
product
development
Cooper, Robert G.
- In:
Handbook of research on new product development
,
(pp. 410-434)
.
2019
Persistent link: https://www.econbiz.de/10012125156
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