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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"ZEW discussion papers"
~subject:"Business-to-business marketing"
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Business-to-business marketing
Innovation
599
Innovationsmanagement
313
Innovation management
307
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187
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183
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153
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Lacka, Ewelina
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Chan, Hing Kai
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Industrial marketing management : the international journal for industrial and high-tech firms
ZEW discussion papers
The journal of business & industrial marketing
39
Journal of business-to-business marketing
14
Journal of business research : JBR
11
Research
9
SpringerLink / Bücher
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Innovation in pricing : contemporary theories and best practices
4
Springer eBook Collection
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European journal of marketing
3
Journal of marketing
3
Journal of marketing management : MM
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business-to-Business-Marketing
2
California management review
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Customer engagement marketing
2
ERIM report series research in management
2
Handbook of business-to-business marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Interaktives Marketing
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of innovation management
2
International journal of technology management : IJTM
2
International journal of technology marketing : IJTMkt
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research
2
Journal of the Academy of Marketing Science
2
Kontakt & Studium
2
Markt- und Unternehmensentwicklung / Markets and Organisations
2
Markt- und Unternehmensentwicklung Markets and Organisations
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
The Oxford handbook of strategic sales and sales management
2
The journal of personal selling & sales management : JPSSM
2
Administrative Sciences : open access journal
1
Applied marketing science / Angewandte Marketingforschung
1
Asia Pacific business review
1
Beiträge zum Innovationsmarketing
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ECONIS (ZBW)
70
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1
Exploring how to develop data-driven
innovation
capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
2
Innovation
ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
3
Capabilities for data-driven
innovation
in B2B industrial companies
Eriksson, Taina
;
Heikkilä, Marikka
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 158-172
Persistent link: https://www.econbiz.de/10014368360
Saved in:
4
Crisis induced CSR
innovation
: CSR implementation in B2B firms before and after COVID-19
Magrizos, Solon
;
Harris, Lloyd C.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 44-56
Persistent link: https://www.econbiz.de/10014454775
Saved in:
5
AI-based
innovation
in B2B marketing : an interdisciplinary framework incorporating academic and practitioner perspectives
Petrescu, Maria
;
Krishen, Anjala S.
;
Kachen, Sheen
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 61-72
Persistent link: https://www.econbiz.de/10013255691
Saved in:
6
Examining supplier, buyer, and customer triads : the critical role of conflict in interaction processes and product/service innovations
Fletcher-Chen, Chavi Chi-Yun
;
Sharma, Arun
;
Rangarajan, Deva
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 337-352
Persistent link: https://www.econbiz.de/10014230619
Saved in:
7
Customer engagement design in industrial
innovation
Hollebeek, Linda D.
;
Keeling, Debbie I.
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Saved in:
8
Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed
;
Naudé, Peter
;
Smith, Paul
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
Saved in:
9
How to build an AI climate-driven service analytics capability for
innovation
and performance in industrial markets?
Akter, Shahriar
;
Wamba, Samuel Fosso
;
Mariani, Marcello M.
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 258-273
Persistent link: https://www.econbiz.de/10013206336
Saved in:
10
Can cooperation drive the success of suppliers in B2B crowdsourcing
innovation
projects? : a large scale data perspective
Zhang, Xi
;
Duan, Keran
;
Zhao, Hongke
;
Zhao, Yuqing
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 570-580
Persistent link: https://www.econbiz.de/10012372717
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