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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Schmidt, Jeffrey B."
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Anticipated regret and escalation of commitment to failing, new product development projects in business markets
Sarangee, Kumar R.
;
Schmidt, Jeffrey B.
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 157-168
Persistent link: https://www.econbiz.de/10011990750
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