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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Business-to-business marketing"
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Search: subject:"performance"
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Business-to-business marketing
Firm performance
211
Unternehmenserfolg
209
Lieferantenmanagement
104
Supplier relationship management
104
Beziehungsmarketing
82
Relationship marketing
82
Innovation
69
B-to-B-Marketing
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Innovation management
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Marketing management
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Performance measurement
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Performance-Messung
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Naudé, Peter
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1
Chiappetta Jabbour, Charbel José
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
31
Journal of business-to-business marketing
19
Journal of business research : JBR
15
Journal of marketing
9
Journal of the Academy of Marketing Science
7
Asia Pacific journal of marketing and logistics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of strategic marketing
3
Research
3
SpringerLink / Bücher
3
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific business review
2
Australasian marketing journal
2
Cogent business & management
2
European business review
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Handbook of business-to-business marketing
2
International journal of logistics : research and applications
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of customer behaviour
2
Management decision : MD
2
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
2
American Journal of Business
1
American journal of business : applying research to practice ; AJB
1
Business process management journal
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Customer engagement marketing
1
Economic and business review : EBR
1
Economic research
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
European research studies
1
Field guide to case study research in business-to-business marketing and purchasing
1
Finance research letters
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Green marketing and environmental responsibility in modern corporations
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
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1
Strategic use of social media in marketing and financial
performance
: the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
2
Implications of dynamic capabilities on triple bottom line
performance
after the COVID-19 pandemic : an empirical insight from B2B marketing perspective
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Ferraris, Alberto
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 240-252
Persistent link: https://www.econbiz.de/10014454898
Saved in:
3
The impact of
performance
measurement diversity on customer-oriented selling behavior
Kerr, Peter D.
;
Franco-Santos, Monica
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 56-67
Persistent link: https://www.econbiz.de/10014306694
Saved in:
4
How to build an AI climate-driven service analytics capability for innovation and
performance
in industrial markets?
Akter, Shahriar
;
Wamba, Samuel Fosso
;
Mariani, Marcello M.
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 258-273
Persistent link: https://www.econbiz.de/10013206336
Saved in:
5
Climate change adaptation capability, business-to-business marketing capability and firm
performance
: integrating institutional theory and dynamic capability view
Bag, Surajit
;
Srivastava, Gautam
;
Gupta, Shivam
;
Zhang, …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 470-483
Persistent link: https://www.econbiz.de/10014455299
Saved in:
6
Avoiding crisis-driven business failure through digital dynamic capabilities. B2B distribution firms during the COVID-19 and beyond
Zia, Najam ul
;
Shamim, Saqib
;
Zeng, Jing
;
Awan, Usama
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 14-29
Persistent link: https://www.econbiz.de/10014433594
Saved in:
7
Developing benchmarks to capture relative
performance
for sales force incentives decisions : lessons from B2B insurance industry
Agnihotri, Raj
;
Zhang, Wei
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 55-71
Persistent link: https://www.econbiz.de/10012490935
Saved in:
8
CSR orientation and firm
performance
in the Middle Eastern and African B2B markets : the role of customer satisfaction and customer loyalty
Salam, Mohammad Asif
;
Jahed, Mohammed Abu
;
Palmer, Todd
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014230629
Saved in:
9
Market orientation, positioning strategy and brand
performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
10
The effect of AI-based CRM on organization
performance
and competitive advantage : an empirical analysis in the B2B context
Chatterjee, Sheshadri
;
Rana, Nripendra P.
;
Tamilmani, …
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 205-219
Persistent link: https://www.econbiz.de/10013206335
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