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~isPartOf:"Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken"
~subject:"Internet marketing"
~type_genre:"Aufsatz im Buch"
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Fantapié Altobelli, Claudia
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
Customer engagement : contemporary issues and challenges
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
3
Building corporate identity, image and reputation in the digital era
2
E-marketing ; Vol. 1
2
E-marketing ; Vol. 2
2
E-marketing ; Vol. 3
2
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
2
Handbook of research on customer engagement
2
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
WEB 2.0 : Hype oder Substanz?
2
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advanced technologies management for retailing : frameworks and cases
1
Application of gaming in new media marketing
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Branding and sustainable competitive advantage : building virtual presence
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Cases on the resurgence of emerging businesses
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Consumer information systems and relationship management : design, implementation, and use
1
Contemporary issues and economic problems
1
Contemporary issues in social media marketing
1
Contemporary trends in innovative marketing strategies
1
Crowdfunding : the corporate era
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Digital innovations for customer engagement, management, and organizational improvement
1
Digitale Kommunikation
1
E-retailing challenges and opportunities in the global marketplace
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
Entrepreneurship in international marketing
1
Global advertising practice in a borderless world
1
Handbook of media economics ; Volume 1B
1
Handbook of research on integrating social media into strategic marketing
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Handbook of research on mobile marketing management
1
Impact of e-commerce on consumers and small firms
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Vernetzte Dienstleistungskunden als Co-Creators : die Rolle von Social Media
Maas, Peter
;
Steiner, Philipp Hendrik
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 419-438)
.
2015
Persistent link: https://www.econbiz.de/10010531918
Saved in:
2
Werttreiber Fanpage-Engagement : Erfolgsfaktoren zur Integration von Markenfans
Wolter, Lisa-Charlotte
;
Fantapié Altobelli, Claudia
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 701-725)
.
2015
Persistent link: https://www.econbiz.de/10010532531
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