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~isPartOf:"Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken"
~subject:"Viral marketing"
~type_genre:"Aufsatz im Buch"
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
Customer engagement marketing
2
Handbook of research on customer engagement
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Kundenintegration : Forum Dienstleistungsmanagement
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
2
Annals of operations research ; volume 264, numbers 1/2 (May 2018)
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Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Digital Business in Africa : Social Media and Related Technologies
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Digital advertising : theory and research
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Global advertising practice in a borderless world
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Handbook of research on new product development
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Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
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Innovative Markenführung und -implementierung
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Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
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Kundenintegration 2.0
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New perspectives on critical marketing and consumer society
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Proceedings of the 12th European Conference on Knowledge Management ; Vol. 2
1
Research handbook of innovation and creativity for marketing management
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Strategies and communications for innovations : an integrative management view for companies and networks
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Strategy and communication for innovation
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Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
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Structural equation modeling approaches to e-service adoption
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The Routledge handbook of service research insights and ideas
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Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
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Vernetzte Dienstleistungskunden als Co-Creators : die Rolle von Social Media
Maas, Peter
;
Steiner, Philipp Hendrik
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 419-438)
.
2015
Persistent link: https://www.econbiz.de/10010531918
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Integration von Markenfans in die Wertschöpfung von Medienunternehmen
Wolter, Lisa-Charlotte
;
Fantapié Altobelli, Claudia
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 631-648)
.
2015
Persistent link: https://www.econbiz.de/10010532535
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