GRANER, MARC; MIßLER-BEHR, MAGDALENA - In: International Journal of Innovation Management (ijim) 18 (2014) 01, pp. 1450002-1
In recent years, scholars have devoted increasing attention to the use of methods in new product development. For the … product development and new product success. The analysis of more than 400 new product development projects from 201 different … companies shows that applying methods in new product development leads directly to the superior financial performance of the …