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~isPartOf:"International journal of hospitality management"
~subject:"Celebrity endorsement"
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Celebrity endorsement
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Strukturgleichungsmodell
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Hotel industry
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Hotellerie
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Customer satisfaction
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International journal of hospitality management
Journal of promotion management : JPM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Effect of celebrity endorsement on tourists' perception of corporate image, corporate credibility and corporate loyalty
Kim, Samuel Seongseop
;
Lee, Jin-soo
;
Prideaux, Bruce
- In:
International journal of hospitality management
37
(
2014
),
pp. 131-145
Persistent link: https://www.econbiz.de/10010354190
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