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~isPartOf:"International journal of market research"
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International journal of market research
Organizational research methods : ORM
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Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary
;
Harrison, Dana E.
;
Hair, Joseph F.
- In:
International journal of market research
63
(
2021
)
6
,
pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
Saved in:
2
Beyond a tandem analysis of SEM and PROCESS : use of PLS-SEM for mediation analyses!
Sarstedt, Marko
;
Hair, Joseph F.
;
Nitzl, Christian
; …
- In:
International journal of market research
62
(
2020
)
3
,
pp. 288-299
Persistent link: https://www.econbiz.de/10012231176
Saved in:
3
Measures of fit impacts : Application to the causal model of consumer involvement
Rakotoasimbola, Eric
;
Blili, Samir
- In:
International journal of market research
61
(
2019
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10012171942
Saved in:
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