//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Haenlein, Michael"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"product development"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brasilien
1
Brazil
1
Digital innovation
1
Digital innovations for the greater good
1
Digital marketing innovation
1
Digital technology
1
Digitalisierung
1
Digitization
1
E-commerce
1
Electronic Commerce
1
Influencer marketing
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Internet marketing
1
Marketing management
1
Marketingmanagement
1
New product development
1
Omnichannel marketing
1
Online-Marketing
1
Produktentwicklung
1
Social Web
1
Social media platforms
1
Social web
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Haenlein, Michael
Stremersch, Stefan
3
Avagyan, Vardan
2
Croux, Christophe
2
Homburg, Christian
2
Steenkamp, Jan-Benedict E. M.
2
Alavi, Sascha
1
Aribarg, Anocha
1
Ariely, Dan
1
Arts, Joep W. C.
1
Arunachalam S
1
Atakan, S. Sinem
1
Bagozzi, Richard P.
1
Banerjee, Sumitro
1
Broeckhuizen, Thijs L. J.
1
Camacho, Nuno
1
Carbonell, Pilar
1
Chandrasekaran, Deepa
1
Chattopadhyay, Amitava
1
Chaudhuri, Malika
1
Chou, Ting-Jui
1
Cohen-Vernik, Dinah
1
Cui, Anna Shaojie
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Deng, Qian
1
Eliashberg, Jehoshua
1
Esteban-Bravo, Mercedes
1
Ewijk, Bernadette J. van
1
Foucart, Renaud
1
Foutz, Natasha Zhang
1
Frambach, Rudolf T.
1
Fruchter, Gila E.
1
Geuens, Maggie
1
Gijsbrechts, Els
1
Goldenberg, Jacob
1
Gupta, Shaphali
1
Hariharan, Vijay Ganesh
1
Hennig-Thurau, Thorsten
1
Hildesheim, Andreas
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->