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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand management"
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Brand management
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Steenkamp, Jan-Benedict E. M.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
10
Springer Proceedings in Business and Economics
10
Journal of the Academy of Marketing Science
7
SpringerLink / Bücher
6
The journal of product innovation management : an international publication of the Product Development & Management Association
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Journal of marketing
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The journal of brand management : an international journal
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Advances in international marketing
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Springer eBook Collection
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Innovation: organization & management : IOM
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International journal of advertising : the quarterly review of marketing communications
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International journal of innovation management
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International journal of product development : IJPD
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Journal of historical research in marketing
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Journal of marketing management : MM
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Springer eBook Collection / Business and Management
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The Routledge companion to contemporary brand management
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Advances in International Marketing Ser.
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
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Australasian marketing journal
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Brand management ; Vol. 2
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Brand the Future : systematische Markenentwicklung im B2B
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Breaking new ground in theory and practice
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California management review
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Cases on branding strategies and product development : successes and pitfalls
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Corporate reputation review : an international journal
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Digital disruptive innovation
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Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
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Discussion papers / University of Reading, Department of Economics
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Entrepreneurship marketing : principles and practice of SME marketing
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European Sport management quarterly : ESMQ
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European journal of innovation management
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European journal of innovation management : EJIM
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Dimensions of brand-extension fit
Deng, Qian
;
Messinger, Paul R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 764-787
Persistent link: https://www.econbiz.de/10013399607
Saved in:
2
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
3
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
4
Innovations and technological comebacks
Foucart, Renaud
;
Wan, Cheng
;
Wang, Shidong
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011816951
Saved in:
5
New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
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