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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Erfolgsfaktor"
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Erfolgsfaktor
New product development
36
Produktentwicklung
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Innovation
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10
Innovation management
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Innovationsmanagement
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Product design
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Theory
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Marketingmanagement
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Relationship marketing
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Carbonell, Pilar
1
Chattopadhyay, Amitava
1
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Moldovan, Sarit
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of product innovation management : an international publication of the Product Development & Management Association
25
International journal of innovation management
20
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of business research : JBR
11
SpringerLink / Bücher
7
European journal of innovation management : EJIM
6
IEEE transactions on engineering management : EM
6
International journal of innovation and technology management
6
International journal of product development : IJPD
5
International journal of project management : the journal of The International Project Management Association
5
The journal of business & industrial marketing
5
Gabler Research
4
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
4
European journal of innovation management
3
Harvard business review : HBR
3
Harvard-Business-Manager : das Wissen der Besten
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Journal of the Academy of Marketing Science
3
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
The journal of high technology management research
3
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
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Gabler Edition Wissenschaft
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Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
Hamburger Schriften zur Marketingforschung
2
International entrepreneurship and management journal
2
International journal of entrepreneurship and innovation management
2
International journal of managing projects in business
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International journal of production research
2
International small business journal : researching entrepreneurship
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Journal of business-to-business marketing
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Journal of engineering and technology management : JET-M
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Journal of marketing theory and practice
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The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
2
Speed or quality? : how the order of market entry influences the relationship between market orientation and new product performance
Rodríguez-Pinto, Javier
;
Carbonell, Pilar
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 145-154
Persistent link: https://www.econbiz.de/10009238541
Saved in:
3
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
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