The catbird seat of the sales force : how sales force integration leads to new product success
Year of publication: |
June 2017
|
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Authors: | Kuester, Sabine ; Homburg, Christian ; Hildesheim, Andreas |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 2, p. 462-479
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Subject: | Sales force integration | Boundary spanner | Multiple mediation | New product advantage | Sales force adoption | New product success | Verkaufspersonal | Salespeople | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Verkauf | Selling | Innovation | Außendienst | Field sales force | Innovationsmanagement | Innovation management |
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