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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Marketingmanagement"
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New product development
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of business research : JBR
16
The journal of business & industrial marketing
15
International journal of innovation management
11
Journal of strategic marketing
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SpringerLink / Bücher
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European journal of marketing : EJM
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Journal of business-to-business marketing
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Journal of the Academy of Marketing Science
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Marketing intelligence & planning
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European journal of innovation management
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International journal of production economics
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The journal of product & brand management
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IEEE transactions on engineering management : EM
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International journal of innovation and technology management
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International journal of technology marketing : IJTMkt
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Springer eBook Collection
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Asia Pacific journal of marketing and logistics
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Business horizons
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Cogent business & management
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DLSU business & economics review
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ERIM Report Series Reference
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Economics of innovation and new technology
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European management journal
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From knowledge management to strategic competence : measuring technological, market and organisational innovation
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Innovation: organization & management : IOM
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International journal of technology management : IJTM
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International small business journal : researching entrepreneurship
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Journal of business case studies
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Journal of business strategy
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Journal of international marketing
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Journal of marketing research : JMR
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Journal of marketing theory and practice
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Management decision : MD
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
2
Balancing market exploration and market exploitation in product innovation : a contingency perspective
Zhang, Haisu
;
Wu, Fang
;
Cui, Anna Shaojie
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
Saved in:
3
Product
development
capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10009779975
Saved in:
4
Speed or quality? : how the order of market entry influences the relationship between market orientation and new product performance
Rodríguez-Pinto, Javier
;
Carbonell, Pilar
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 145-154
Persistent link: https://www.econbiz.de/10009238541
Saved in:
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