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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"New products"
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New products
New product development
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
6
Journal of the Academy of Marketing Science
4
Marketing letters : a journal of research in marketing
4
Benchmarking : an international journal ; BIJ
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Applied economics letters
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Asia Pacific journal of marketing and logistics
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Research policy : policy, management and economic studies of science, technology and innovation
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The international journal of bank marketing : IJBM
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Delimiting disruption : why Uber is disruptive, but Airbnb is not
Muller, Eitan
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012288642
Saved in:
2
Insight versus effort : communicating the creative process leading to new products
Miceli, Gaetano
;
Scopelliti, Irene
;
Raimondo, Maria …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 602-620
Persistent link: https://www.econbiz.de/10012494706
Saved in:
3
New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
Saved in:
4
Pricing in the international takeoff of new products
Chandrasekaran, Deepa
;
Arts, Joep W. C.
;
Tellis, Gerard J.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009779986
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