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New product development
73
Produktentwicklung
73
Innovation
37
Innovation management
31
Innovationsmanagement
31
Consumer behaviour
19
Konsumentenverhalten
19
innovation
13
new product development
11
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10
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10
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7
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open innovation
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Technological change
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case study
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co-creation
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product design
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73
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Kapur, P. K.
3
Ompal Singh
3
Aggrawal, Deepti
2
Anand, Adarsh
2
Basuroy, Suman
2
Brem, Alexander
2
Chandrasekaran, Deepa
2
Dahl, Darren W.
2
Griffith, David A.
2
Homburg, Christian
2
Lee, Jongkuk
2
Millson, Murray R.
2
Slotegraaf, Rebecca J.
2
Aggarwal, Anu Gupta
1
Ahearne, Michael
1
Al-Zu'bi, Zu'bi M. F.
1
Allen, B. J.
1
Angell, Ian O.
1
Antikainen, Maria
1
Atuahene-Gima, Kwaku
1
Barone, Michael J.
1
Bartl, Michael
1
Basirzadeh, Mashaallh
1
Bell, Simon J.
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1
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1
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Calantone, Roger J.
1
Camacho, Nuno
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Chang, Woojung
1
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1
Chattopadhyay, Amitava
1
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1
Cillo, Paola
1
Coviello, Nicole E.
1
De Smet, Dieter
1
Dean, Tereza
1
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1
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1
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International journal of technology marketing : IJTMkt
Journal of marketing
The journal of product innovation management : an international publication of the Product Development & Management Association
360
Journal of business research : JBR
192
International journal of innovation management
157
International journal of product development : IJPD
150
Industrial marketing management : the international journal for industrial and high-tech firms
145
SpringerLink / Bücher
129
International journal of production research
127
IEEE transactions on engineering management : EM
119
International journal of production economics
108
Technovation : the international journal of technological innovation, entrepreneurship and technology management
92
Technological forecasting & social change : an international journal
83
Research policy : policy, management and economic studies of science, technology and innovation
78
Management Science
77
R & D management
72
International journal of innovation and technology management
66
Journal of engineering and technology management : JET-M
65
International journal of technology management : IJTM
61
Management science : journal of the Institute for Operations Research and the Management Sciences
57
The journal of business & industrial marketing
57
International journal of product lifecycle management : IJPLM
53
Research technology management : RTM
52
Creativity and innovation management
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
45
Research
40
European journal of innovation management : EJIM
38
Faculty & research / Insead : working paper series
38
International Journal of Innovation Management (ijim)
38
Journal of open innovation : technology, market, and complexity
38
International journal of project management : the journal of The International Project Management Association
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of the Academy of Marketing Science
36
European journal of innovation management
35
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
35
Springer eBook Collection
35
International journal of business innovation and research
34
Production and operations management : an international journal of the Production and Operations Management Society
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
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ECONIS (ZBW)
73
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1
Virtual reality in new
product
development
: insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
The effectiveness of customer participation in new
product
development
: a meta-analysis
Chang, Woojung
;
Taylor, Steven A.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
Saved in:
3
Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
Allen, B. J.
;
Chandrasekaran, Deepa
;
Basuroy, Suman
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 106-123
Persistent link: https://www.econbiz.de/10011810269
Saved in:
4
The differential impact of new
product
development
"make/buy" choices on immediate and future product quality : insights from the automobile industry
Kalaignanam, Kartik
;
Kushwaha, Tarun
;
Swartz, Tracey A.
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011776885
Saved in:
5
Communication does matter : a literature review approach on integration in the NPD process
Fotiadis, Thomas
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 312-339
Persistent link: https://www.econbiz.de/10011862028
Saved in:
6
How to co-create local food products with consumers?
Antikainen, Maria
;
Niemelä, Marketta
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
1
,
pp. 71-89
Persistent link: https://www.econbiz.de/10011738641
Saved in:
7
Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
Saved in:
8
A review and analysis of literature on netnography research
Bartl, Michael
;
Kannan, Vijai Kumar
;
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
Saved in:
9
Intention : customer perceived market orientation and perceived environmental sustainability information
Millson, Murray R.
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011478336
Saved in:
10
Comparative study on FFE activities between Korean and Japanese NPD projects
Nagahira, Akio
(
contributor
)
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
1
,
pp. 67-94
Persistent link: https://www.econbiz.de/10011309215
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