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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"B2B"
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B2B
New product development
36
Produktentwicklung
36
Innovation management
20
Innovationsmanagement
20
Innovation
17
Consumer behaviour
8
Konsumentenverhalten
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innovation
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new product development
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open innovation
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case study
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Kytölä, Juha
1
Lehtimäki, Tuula
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Naaranoja, Marja
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Simula, Henri
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Suominen, Veli-Matti
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Valiauga, Povilas
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International journal of technology marketing : IJTMkt
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of innovation management
1
International journal of value chain management : IJVCM
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
Customer-oriented
product
development
process in B2B industry
Suominen, Veli-Matti
;
Kytölä, Juha
;
Naaranoja, Marja
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
1
,
pp. 47-66
Persistent link: https://www.econbiz.de/10011309219
Saved in:
2
Technology versus product innovations : are they like apples and oranges ? ; a comparative study on commercialisation
Simula, Henri
;
Valiauga, Povilas
;
Lehtimäki, Tuula
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10011309221
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