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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Marketingmanagement"
~type_genre:"Fallstudie"
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International journal of technology marketing : IJTMkt
UTB / Management
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Strategic market creation : a new perspective on marketing and innovation management
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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E-marketing ; Vol. 3
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E-technologies: transformation in a connected world : 5th international conference, MCETECH 2011, Les Diablerets, Switzerland, January 23 - 26, 2011 ; revised selected papers
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Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
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European journal of marketing : EJM
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Handbook of research on entrepreneurship in professional services
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Industrial marketing management : the international journal for industrial and high-tech firms
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The entrepreneurship - innovation - marketing interface : 2nd symposium, Karlsruhe
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The journal of product innovation management : an international publication of the Product Development & Management Association
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The silver market phenomenon : business opportunities in an era of demographic change
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Transcultural marketing for incremental and radical innovation
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Woodhead Publishing series in consumer science and strategic marketing
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Marketing information technology to the bottom of the pyramid market case study : the Aakash tablet
Sharma, Poonam
;
Engle, Marcy
;
Coburn, Victor
;
Smith, Anthony
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 386-394
Persistent link: https://www.econbiz.de/10010201181
Saved in:
2
Building up a firm's commercialisation competence : from product concept to the first reference
Aarikka-Stenroos, Leena
;
Lehtimäki, Tuula
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
2
,
pp. 177-196
Persistent link: https://www.econbiz.de/10009759276
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