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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising
14
Forschung
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12
Amazon Mechanical Turk
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Common method variance
1
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3
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Journal of advertising : official publication of the American Academy of Advertising
Research policy : policy, management and economic studies of science, technology and innovation
137
Technological forecasting & social change : an international journal
54
Journal of business research : JBR
33
R & D management
32
IEEE transactions on engineering management : EM
29
Studies on Russian economic development : the official journal of the Institute of Economic Forecasting, Russian Academy of Sciences
27
Economics of innovation and new technology
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Critical perspectives on accounting : an international journal for social and organizational accountability
25
Industrial and corporate change
25
Applied economics
24
The journal of technology transfer
23
European journal of operational research : EJOR
21
International journal of technology management : IJTM
21
Regional studies
20
Technology analysis & strategic management
20
International journal of project management : the journal of The International Project Management Association
19
The American economic review
19
Organizational research methods : ORM
17
Project management journal : PMJ
16
Technovation : the international journal of technological innovation, entrepreneurship and technology management
16
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
13
Economic modelling
13
Amfiteatru economic : an economic and business research periodical
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business economics : JBE
12
Journal of open innovation : technology, market, and complexity
12
The journal of product innovation management : an international publication of the Product Development & Management Association
12
Applied economics letters
11
Journal of marketing research : JMR
11
Accounting and business research : a research quarterly publ. by the Inst. of Chartered Accountants in England and Wales
10
Entrepreneurship, theory and practice : ET & P
10
International journal of hospitality management
10
Accounting, auditing & accountability journal
9
Comparative economic research : Central and Eastern Europe
9
European economic review : EER
9
European research studies
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Innovation: organization & management : IOM
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International journal of innovation management
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1
Methodological issues in advertising research : current status, shifts, and trends
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 2-20
Persistent link: https://www.econbiz.de/10011686440
Saved in:
2
Qualitative research in advertising
Belk, Russell W.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 36-47
Persistent link: https://www.econbiz.de/10011686457
Saved in:
3
Navigating the complexities of grounded theory research in advertising
Goulding, Christina
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10011686461
Saved in:
4
Methodological guidelines for advertising research
Rossiter, John R.
;
Percy, Larry
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10011686469
Saved in:
5
Planning and conducting experimental advertising research and questionnaire design
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10011686471
Saved in:
6
A practical guide to experimental advertising research
Vargas, Patrick T.
;
Duff, Brittany R. L.
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011686472
Saved in:
7
Methodological issues in cross-linguistic and multilingual advertising research
Weijters, Bert
;
Puntoni, Stefano
;
Baumgartner, Hans
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 115-128
Persistent link: https://www.econbiz.de/10011686482
Saved in:
8
Bridging design and behavioral research with variance-based structural equation modeling
Henseler, Jörg
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 178-192
Persistent link: https://www.econbiz.de/10011686519
Saved in:
9
Common method variance in advertising research : when to be concerned and how to control for it
Malhotra, Naresh K.
;
Schaller, Tracey King
;
Patil, Ashutosh
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 193-212
Persistent link: https://www.econbiz.de/10011686522
Saved in:
10
An analysis of data quality : professional panels, student subject pools, and Amazon's Mechanical Turk
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 141-155
Persistent link: https://www.econbiz.de/10011686523
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