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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
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Journal of business research : JBR
Qualitative market research : an international journal
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International journal of innovation and technology management : IJITM
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International journal of management concepts and philosophy : IJMCP
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International journal of technology marketing : IJTMkt
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
2
Chinese consumers' luxury value perceptions : a
conceptual
model
Liang, Yan
;
Ghosh, Sid
;
Oe, Hiroko
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 247-262
Persistent link: https://www.econbiz.de/10011714484
Saved in:
3
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
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